I'm Joe Jennings

Leader. Designer. Innovator.

Since 2007

Innovation Through User-Centric Design Leadership

I’m a product design leader focused on building teams, systems, and strategies that put users at the center. With experience spanning global brands and startups alike, I bring a blend of creativity, structure, and vision to help companies design products that scale, inspire loyalty, and drive growth.

A user-first approach that grounds decisions in research and real customer needs.

Scalable design systems that create speed, consistency, and efficiency.

Leadership that aligns teams, processes, and business goals to deliver measurable impact.

Guiding teams to test concepts and turn innovation into market opportunities.

Some Fun Facts

My Journey to Get Here

I’ve worn a lot of hats over the years — designer, developer, innovator, and leader. Each role gave me a new perspective, and together they’ve shaped a holistic view of how to create meaningful, lasting change.

On top of that, I’ve had some pretty unique gigs. I was once a cartoonist and 2D animator, bringing characters like Mickey Mouse and Donald Duck to life. And before all of that? I spent five years as a police officer. Every step of the way has added a layer to how I approach design, leadership, and innovation today.

There and back again

I moved to New York for a few years to work in Citi’s Innovation Lab, spend time at Google, and collaborate with major brands like Harley-Davidson. I loved the friends I made and the incredible experiences of big-city life, but eventually I returned to Texas, bringing all of that energy and perspective back with me.

The picture is a view from the Google office overlooking the city.

INFP Personality: Mediator

As an INFP Mediator, I bring empathy, creativity, and a big-picture mindset into my work. I care deeply about people and their experiences, which drives me to design with the user at the center. I’m motivated by purpose and impact, not just process, and I naturally look for ways to connect ideas, teams, and vision into something meaningful. I thrive in roles where I can champion collaboration, explore new possibilities, and build solutions that feel authentic and human.

New OCB Pro for Men's Physique

Outside of design, I recently earned my Pro Card in OCB Men’s Physique, a milestone that reflects years of discipline, focus, and persistence. Competing at that level has taught me how to set big goals, put in the daily work, and push through challenges — the same mindset I bring to leading teams, driving innovation, and building experiences that perform under pressure.